"With 'educating people' as the core goal and fundamental purpose, New Oriental focuses on the three key development points of 'technology, connection and comprehensive literacy', continuously exploring the direction of educational reform."

-Bai Yunfeng, Co-founder and President of New Oriental

 

In 2018, New Oriental's K12 and comprehensive ability group continued to explore its extension. In various fields, the "Master Classes" of "Xueersi" showcased insights from great masters, while "Mei Yi," the stunning performance of Xueersi online school students, demonstrated New Oriental's unremitting exploration of "diverse ability development" in the K12 field.

Similarly, the pace of self-renewal is accelerating. Teaching and research, education technology, and curriculum systems have undergone comprehensive upgrades, and active exploration has been conducted to integrate literature, sports, music, and other fields.

On February 2, British Prime Minister Theresa May visited an education technology exhibition in China, experiencing a series of educational products from New Oriental and interacting with several Xueersi online school students, admiring the product technology and development prospects of online education in China.

On March 16, New Oriental announced the launch of the "Xueersi 830 Plan," and all Xueersi branches nationwide will end their courses before 8:30 p.m., which will be fully implemented from July 2018 onwards.

On March 19, Xueersi released its comprehensive Chinese language arts product system, in line with the national policy of "comprehensive revival of traditional culture."

On March 20, Xueersi online school joined hands with Oxford University Press to introduce the internationally renowned English reading materials - "Oxford Reading Tree".

On March 24, Aizhikang, a brand of personalized education for primary and secondary schools under New Oriental, launched the "iProgress" personalized learning system, aiming to enhance teaching efficiency through technology and data-driven methods, enrich the learning experience, and achieve student-centered personalized education.

On March 26, Xueersi released a new advanced primary school English product - "WORLD ELITE of the Future System," with the core educational philosophy of "seeing the world, leading the future," aiming to cultivate a new generation of "global citizens of a great country" with future global competence.

On March 31, Xueersi online school officially launched the "Amazing English" online joint classes for Chinese and international students, adopting a "1+2" model of joint teaching by Chinese and foreign teachers, and comprehensively exploring a closed-loop standard learning path of "systematic learning, speaking, and high frequency".

On April 9, Xueersi announced the introduction of the online English brand VIPX, fully introducing the original teaching material Reach and designing all its literature and general knowledge courses.

On April 10, the China Children and Teenagers' Fund and Xueersi Chinese Language Arts jointly announced the joint construction of the Maodun Youth Literature Institute.

On April 20, New Oriental officially presented a formal letter of appointment to Carl Wieman, Nobel Prize winner in Physics and condensed matter physicist at Stanford University, appointing him as the senior research fellow of the New Oriental Science Research Institute and the senior research fellow of Xueersi online school.

On May 11, New Oriental's course system and content began a new round of major adjustments, fully transforming into a subject-oriented quality education. Xueersi announced the comprehensive upgrade of primary school math summer courses, making adjustments in terms of hands-on ability, integration with daily life, and evaluation standards.

On June 19, the first batch of 18 U15 female football players who passed strict selection went to the United States for training, and Xueersi online school provided teaching and education on Chinese culture for the students.

On July 2, Xueersi online school Chinese language arts announced a cooperation with "Writer" magazine and the Prague Writing Project to jointly hold the "Young Writers" activity.

On July 25, Aizhikang released the upgraded version of the "iProgress" personalized learning system for the summer, adding "open classroom" design to achieve "visualized course scenarios".

On August 15, the "2018 Mengwa Little Lecturer - Exploring the Journey to the Stars" summer camp event hosted by New Oriental successfully concluded. 35 cute wawa from 34 cities across the country gathered in Beijing, formed teams around the themes of "aviation and aerospace dreams" and "marine life and environmental protection", and gave public group speeches.

On August 17, the Maodun Youth Writers Camp at Tianxiang organized by Xueersi Chinese Language Arts successfully concluded, with 48 young writers from Beijing, Hangzhou, Xian, and other cities joining well-known writers for a feast of literature, ideas, knowledge, and aesthetics.

On September 3, Xueersi online school specially developed an "AI Teacher Mandarin Teaching Program" for Zhaojue County, Sichuan, and equipped all 124 teaching sites in the county with complete electronic teaching equipment to make high-quality educational resources accessible to every child in Zhaojue County.

On September 5, the educational growth public welfare program "Xueersi Master Class," jointly initiated by the China Children and Teenagers' Fund, the Good Future Public Welfare Fund, and People's Daily "National Human History" campaign, and co-created by New Oriental's Xueersi and Guangdong Television, held a launch ceremony in Beijing.

On November 7, the 5th World Internet Conference officially kicked off in Wuzhen, and Xueersi online school's "AI Teacher" made its first appearance in Wuzhen, using technology to empower the future of education.

On November 8, the Chinese Language and Literature Department of Peking University reached a strategic cooperation with Xueersi Chinese language arts, receiving academic support.

On November 12, the newly developed animated educational product "Firework Eggs" by Xueersi was officially launched on the Youku education channel and the Xueersi app.

On November 16, Xueersi online school became the exclusive online educational partner of the British Philharmonic Orchestra in China and will launch joint courses on music appreciation.

On November 25, at 9 a.m., the Xueersi 2018 Zhenjiang International Marathon officially began.

From December 3-5, the GES Future Education Congress was held in Beijing. Co-organized by the Development Research Center of the State Council, directly guided by the Ministry of Education, and jointly hosted by the China Development Research Foundation, Beijing Normal University, Tencent, GSV (a global Silicon Valley investment company), New Oriental, and Good Future, with academic support from ASU (Arizona State University). Xueersi's wonderful teaching aids and Xueersi's "AI Teacher" attracted wide attention from the audience. Dahai 1-on-1 made an appearance, explaining the concept of personalized, refined teaching services.

On December 4, Good Future helped create the first global Confucius Institute AI Chinese classroom, receiving a visit and guidance from the leaders of the State Council and the Ministry of Education. Good Future signed a strategic cooperation agreement with the Confucius Institute Headquarters.

On December 27, the 6th China Emerging Media Industry Integration and Development Conference was held in Chengdu. Xueersi online school's "AI Teacher Smart Education" system made its debut at this conference, with Liu Siyang, Deputy Editor-in-Chief of Xinhua News Agency, visiting and experiencing the system.

The above information is compiled based on news from 2018.