On May 20th, Xueersi Publishing Center under TAL Education Group signed a strategic cooperation agreement with Scholastic, the American education publishing and media company, and unveiled two Scholastic products, "Geronimo Stilton" and "Magic School Bus," at the signing ceremony.

Representatives from Scholastic and Xueersi Publishing Center jointly release new products

During the press conference, the head of Xueersi Publishing Center, Tian Xue, introduced the company's plans and strategies for introducing original books. In the future, Xueersi Publishing Center will continue to strengthen cooperation with major global publishing groups, introduce high-quality original reading products, integrate its years of educational research capabilities, develop supporting courses and teaching aids, and help Chinese children and parents better use original English books to read synchronously with children worldwide.

Selina Lee, Vice President of Scholastic Asia, Tian Xue, head of Xueersi Publishing Center, and Fang Zekun, General Manager of Scholastic China, attended the event and signed a strategic cooperation agreement. The two sides also discussed future prospects for cooperation on original books, focusing on the theme of "Reading—the lifelong benefit for children."

Both parties jointly signed the strategic cooperation agreement at the event

Scholastic, founded in 1920 in New York, is currently one of the world's largest children's book publishing and distribution institutions. Every year, Scholastic publishes over 320 million books in 45 different languages, selling in 165 countries and regions. The "Magic School Bus" series and "Geronimo Stilton" series, the two products in this cooperation, are globally renowned best-selling series. The signing of the strategic cooperation agreement also means both parties will continue to work closely together in the coming years to introduce more Scholastic book resources.

Selina Lee, Vice President of Scholastic Asia, sharing the core concept of Scholastic products at the event

The strategic cooperation between the two parties is based on the mutual high-quality resources and content R&D capabilities. In recent years, TAL Education Group has been continuously focused on educational informatization, particularly accumulating numerous successful cases and rich experience in the "content introduction + product innovation" model.

The original books under the cooperation with Scholastic have made breakthroughs in form and technology innovation. These books are equipped with original audio through a mini-program and will also feature a reading function for the first time. Through the Xueersi's reading pen, users will be able to instantly read, compare their reading, translate the original text, access corresponding video lessons by pointing at specific areas, engage in AI voice interaction, and receive real-time learning analysis.

Selina Lee, Vice President of Scholastic Asia, expressed high regard for the strategic cooperation at the event: "We are delighted to find innovative and creative partners like TAL Education Group in China. In the future, we will work together in broader fields such as home learning, school learning, and technology integration, jointly committed to the development of English reading for Chinese children." Selina Lee also announced at the press conference that Scholastic would donate some best-selling English original books and work with TAL Education Group on public welfare activities for children's education in China.

Tian Xue, head of Xueersi Publishing Center, sharing the vision and mission of Xueersi Publishing Center at the event

Tian Xue, head of Xueersi Publishing Center, shared the company's design and planning for reading products and interpreted the future development trends of the original book market. This year, Xueersi Publishing will focus on two product lines, graduated reading in Chinese language and English reading, introducing and developing professional reading products such as "Highlights Science Library" and "Xueersi Gradual Chinese Reading," and continuously expanding its product line.

"Our vision is to ensure that 250 million Chinese children each have access to high-quality books. By improving their reading ability, we aim to help children enhance their language transferability and cognitive abilities. Through providing courses and auxiliary learning peripheral products for children's readings, we want to enable children to read, learn, and play anytime with a global perspective without leaving home. We want children to fall in love with reading and gain a lifelong benefit from reading," Tian Xue said at the event.